USSD, or Unstructured Supplementary Service Data, is a protocol extensively employed in Global System for Mobile Communications (GSM) networks to transmit text-based messages, functioning in a manner like SMS (Short Message Service).
The USSD protocol functions by utilizing specific character codes available on mobile devices. These USSD messages, limited to 182 characters in length, create an immediate interactive session between the mobile device and another entity, typically a network or server.
This protocol finds application in various services, encompassing Wireless Application Protocol (WAP) browsing, mobile financial services, pre-paid callback functionalities, menu-driven information provisions, and location-based content offerings.
USSD services enable users to engage directly using their mobile devices, navigating through diverse menus and making selections. Unlike SMS, USSD sessions establish a real-time link, permitting two-way interaction as long as the connection remains open. This results in almost instantaneous exchanges of queries and responses.
Unlike SMS, commonly utilized for occasional and unidirectional marketing messages, USSD facilitates live digital dialogues. USSD establishes real-time interactive exchanges among users, offering a dynamic and captivating encounter unlike the unilateral nature of SMS.
Upon user initiation of a query, it traverses through a gateway to reach your enterprise's USSD application. Subsequently, the application formulates an appropriate resolution in reply, promptly dispatched back to the user. This iterative process can persist until the query finds resolution.
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No cost for clients, and remarkably economical for your enterprise
Facilitates quicker two-way interaction, with speeds up to seven times faster than SMS.
Operates independently of data or internet connectivity.
Exceptionally adaptable for seamless alignment with your business objectives and catering to client requirements
Compatible with a wide array of mobile devices